Nautical

Great stories have personality. Consider telling a great story full of personality. Writing a story with personality for potential clients will help you maintain relationships and connections. Use words or phrases that demonstrate this and remember to write from your point of view, not from someone else's experience.

Great stories are for everyone, even if they were written for just one person. If you try to write it thinking of a broad and general audience, your story will sound false and won't be exciting. No one will be interested. Write for one person. If it is genuine for one person, it will be for others as well.